Search results for "E-COMMERCE PLATFORM"

showing 2 items of 2 documents

Populārāko e-komercijas platformu salīdzinājums un to analīze 2021.gadā

2022

Bakalaura darbā ir izpētītas un izanalizētas populārākās e-komercijas platformas – Shopify, WooCommerce un Magento. Ar reālu piemēru palīdzību lasītājam tiek dota iespēja iepazīties ar dažādām e-komercijas platformām, to iespējām un ar uzņēmumiem, kuri tās izmanto ikdienā.

E-COMMERCEE-KOMERCIJAS ANALĪZEE-KOMERCIJAS PLATFORMAEkonomika un uzņēmējdarbībaE-COMMERCE PLATFORME-KOMERCIJA
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Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

2023

AbstractWe examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categ…

Human-Computer Interactionpurchase intentioncue utilization theoryEconomics Econometrics and Finance (miscellaneous)online consumer reviewsUNESCO::CIENCIAS ECONÓMICASe-commerce platformsconsumer behavior
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